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| Circulation |
China Broadcasting Buyers Guide is read by over 15,000 senior executives in the broadcast industry across the country.
The breakdown of circulation is as follows: |
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| There are 26 provinces in China and hundreds of cities in each province, then the counties in each city, the towns in each county. In one station at least four readers: Director, Deputy Director, Senior Engineer and Chief Technician. |
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| Advertising Rates( In USD ) |
| Special Position |
Dimension(WxH)mm |
1 Insertion |
6 Insertion |
12 Insertions |
| Front Cover |
200X205 |
1500 |
1350 |
1200 |
| Back Cover |
210X285 |
1200 |
1080 |
960 |
| Inside Front Cover |
210X285 |
900 |
810 |
720 |
| Inside Back Cover |
210X285 |
800 |
720 |
640 |
| First Inside page |
210X285 |
850 |
760 |
680 |
| Double-page Spread |
415X285 |
950 |
855 |
760 |
| Full page |
210X285 |
600 |
540 |
480 |
Specified Position: Regular earned rate +15%
If translation needed no discount is available in the above Advertising Rates. |
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Material Specifications: |
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Films: Color separated positive films in 175 line screen with emulsion side down
Digital files: Hi-res PDF files
Dimensions: Trim size 210mm(W) x 285mm(H), Bleed Size plus 3 mm over the trim size on all sides |
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Payment Terms: |
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Payment for advertising insertions is due 30 days before publication of the issue. |
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Publishing Date: 20th of each month |
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Booking Deadline: Two weeks before publication |
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Material Deadline: One week before publication |
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| Editorial priorities |
China Broadcasting Buyers Guide is a trade magazine which is dedicated to providing the most updated information on new products, technologies and success stories in product applications.
The target readers are decision makers in China’s Radio & TV institutions. Due to its extensive contents in columns such as Product Showcase and Success Story, etc., the magazine has won a good reputation, just like it is named as “mobile exhibition” and “case study” by the readers. |
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| Major contents |
A multi-faceted publicizing system has been established especially by way of specially-positioned product -image advertising, in concert with soft-word promotion, which is simultaneously publicized by Chinese-version website to facilitate more promotion both online and offline. The major contents are as follows:
What’s New
Enterprise Billboard
Success Story
Products Showcase
Products Selling Index
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| Events Calendar |
| Months |
Contents |
Events 2008 |
| JAN |
New year message: Outlook on 2008 Development Trends.
Editorial emphasis will be on editing and production & play out equipment. |
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| FEB |
CCBN preview: To introduce the products showcase and the number of booths released.
It will focus on CATV, IPTV, Mobile TV, etc. |
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| MAR |
A combined double issue (Production and Transmission) comes out with a take out pack inside. CCBN Special column
will be inserted in Transmission volume focusing on the exhibitors and products showcased at CCBN. |
China Content Broadcasting Network Exhibition(CCBN) |
| APR |
Highlight shows such as POST CCBN and CCBN REVIEW will be established, including award-winning products and a summary of the exhibitors. |
NAB2008 |
| MAY |
POST NAB Reports focusing on the products in China
Around Beijing International Lighting Instruments and Professional
Audio Technology Exhibition, focus on the articles related to professional audio technology and lighting.
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National CATV Technology
Conference
China City TV Station Annual
Forum
The South International Radio, TV and Networking Equipment Exhibition
Shenyang International Digital TV Broadcasting Network Exhibition |
| JUN |
To introduce the annual conference of the City TV Stations.
To introduce the preparatory work for Beijing Olympic Games. |
Jiangsu International Radio, TV and Networking Equipment Exhibition
BroadcastAsia2008 |
| JUL |
To report on the post-event of Shanghai TV Festival (STVF).
Olympic Special Reports |
China (Chongqing) International Information Technology Expo & China (Chongqing) Radio, TV and Networking Equipment Exhibition |
| AUG |
Olympic Special Reports around products application, technology
etc. |
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| SEP |
IBC Preview:Products exhibited technology and application. |
IBC2008 |
| OCT |
Pro BIRTV Report column and booths number release.
Post IBC Review. |
International Cable & Telecom Conference in Hangzhou (ICTC)
The Sichuan TV Festival |
| NOV |
A combined double issue (production and transmission) with a take out pack inside.
BIRTV Special focusing on the introduction of the exhibitors.
Round-up report of POST ICTC. |
Beijing International Radio, TV and Film Equipment Exhibition (BIRTV) |
| DEC |
Highlight shows such as POST BIRTV and BIRTV REVIEW, giving prominence to the award-winning products. |
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| Supporting services of e-expo China |
| ■ Unique services are also available in that China Broadcasting Buyers Guide is supported by the Chinese-version website Http://www.e-expo365.com to add convenience for those who want to purchase extensively-covered products. However, for those who want to sell their products can also be benefited by first getting registered and then advertising their products for sale |
■ The supporting services of China Broadcasting Buyers Guide are highly effective thanks to the website which is ranked the first in listing by search engines Google and Baidu when the industry keyword “Broadcasting Purchasing” in Chinese is searched
Complimentary services of e-expo China: |
| ◆ One-full year services of five static web pages, including: (1) Company Info; (2) Products Showcase; (3) Distributor Wanted; (4) Contact Details; (5) Message Board, etc., are provided in e-expo China for international manufacturers, if ads booked in China Broadcasting Buyers Guide |
| ◆ Service of a banner ad (120 pixels x 45 pixels) in www.e-expo365.com is simultaneously provided if ad booked in China Broadcasting Buyers Guide lasting more than six months |
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